From eyebrow shaping to eyeliner, scar camouflage to covering hair loss, permanent cosmetics and paramedical tattooing are affordable ways to strategically draw attention to or conceal facial features. Desire Dalrymple, owner and aesthetician at Permanent Cosmetics By Desiree in Rochester says, “Permanent cosmetics can be life-changing for people on all levels and can help real women feel like themselves...beautiful.”  

WHAT ARE PERMANENT COSMETICS?

Permanent cosmetics are shade-matched pigments implanted into the skin (similar to an artistic tattoo) to minimize or eliminate the need for daily makeup application. The pigments are specifically selected to be a perfect reflection of the pink of one’s lips or the shade of one’s lashes and eyebrows. 

The term “permanent” is a bit misleading. “Semi-permanent” is more accurate. The treatment fades over time and typically lasts from a year and a half to three years. Traditional tattoo ink can last even longer. 

 

Nov/Dec
2018

A Fresh Start: Georgia Basinski

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Written by Elizabeth Harris Photography by Jennifer Jones Photography

MOVING TO A NEW CITY FOR A FRESH START OPENS THE DOOR TO MANY OPPORTUNITIES.
It can be difficult to try new things, but as Neale Donald Walsch says, “Life begins at the edge of your comfort zone.” Georgia Basinski has tried her fair share of new things since moving across the country to Rochester — including a first-time makeover.  

INSPIRED
Basinski first read RochesterWomen magazine in the veterinarian’s office as a new Rochester resident a couple of years ago. She found the stories of local women inspiring, and they gave her insight on her new community. For 20 years, Basinski lived in western Colorado and homeschooled her kids while working part time restoring antique quilts and night auditing for a hotel. Basinski went through some life changes that left her questioning what her purpose was, so she decided to move to Rochester for a fresh start. While being a mother and grandmother gave her joy, she found a new sense of purpose through volunteering in the community.

Basinski continues to enjoy spending time at Hawthorne Education Center and Bear Creek Services. These two organizations have become very near and dear to her heart and have allowed her to make valuable connections in the Rochester community. When she is not working or volunteering, Basinski stays busy gardening, reading books for her book club, playing pickleball, swimming, attending church activities and spending time with her dog, Champ. 

 

Sep/Oct
2018

Finding Style & Fitness at 40

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Written by Melissa McNallan

I’VE BEEN TRYING DREAMS OUT SINCE MY 36TH BIRTHDAY. AROUND THAT TIME, I WAS LEADING THE SALES BOARD AT A CAR DEALERSHIP, HAD RECEIVED A PROMOTION DESPITE DAMAGING A FEW $40,000+ VEHICLES AND WAS ENJOYING MY WORK. IF I COULD SUCCEED AT SOMETHING I DIDN’T KNOW MUCH ABOUT, I THOUGHT I COULD BE SUCCESSFUL IN SOMETHING I DREAMED OF DOING.

For the curious: The vehicle damage was caused by my errant perception when parking large SUVs. I still remember that horrible crunching noise. Both times I was pulling forward and turning left.  

Pre-Blog Dream Chasing

When I was growing up, I wanted to be an actress, writer and editor of a major fashion magazine. I planned to live in Manhattan, Paris and Los Angeles whenever I wasn’t traveling. Life happened, and I’ve stayed planted in my hometown: Rochester. 

 

 

IF YOU’VE BEEN FEELING LESS THAN INSPIRED BY YOUR WARDROBE LATELY, JILL SWANSON HAS JUST WHAT YOU NEED TO LOOK LIKE A MILLION BUCKS WITHOUT SPENDING IT. AS AN IMAGE COACH, CLOTHING STYLIST, MOTIVATIONAL SPEAKER AND AUTHOR, SWANSON HAS BEEN HELPING WOMEN AND MEN IN ROCHESTER AND BEYOND FEEL EMPOWERED THROUGH THEIR PERSONAL STYLE AND WARDROBE CHOICES FOR 35 YEARS.

What keeps Jill so passionate? According to Swanson, it’s seeing her clients make positive changes outside that transform into positive changes inside. In addition to providing personal consultations, Swanson has served as keynote speaker and presenter for companies large and small regarding image awareness and team communication. Hormel Foods and IBM are just two high-profile names on a list of hundreds who have sought Jill out for inspiration and practical advice.

 

 

Jul/Aug
2018

MAGGIE FOSSUM: MOTHER'S DAY MAKEOVER

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Written by ELIZABETH HARRIS, Photography ByDAWN SANBORN PHOTOGRAPHY

MOTHERS DESERVE TO FEEL BEAUTIFUL INSIDE AND OUT, BUT OFTEN THAT FEELING OFTEN GETS LOST IN THE BUSINESS AND STRESS OF MOTHERHOOD. ALONG WITH ESSENCE SKIN CLINIC, WE CHOSE MAGGIE FOSSUM, ONE OF MANY DESERVING ROCHESTER AREA MOTHERS TO RECEIVE A MOTHER’S DAY MAKEOVER.

CANCER HAS BEEN A BLESSING

Mother’s Day Makeover recipient, Maggie Fossum, says that cancer has been a blessing. It has brought her family closer together and has given her a new outlook on life. Instead of taking trips to the grocery store and cleaning up after her family, she now focuses on making memories with her husband and kids—and spending time doing things that she enjoys. She’s living again.

The nomination for this makeover came as a surprise to Fossum. With a smile on her face, she recalls the phone call she received from Andrea at Essence Skin Clinic in Rochester, informing her that she had won a Mother’s Day Makeover. She said that she was “completely shocked and cried a lot of happy tears.” This was Fossum’s very first makeover, and she could not have been any more excited for the opportunity. While her nominator remains a mystery, Fossum says she is fine not knowing who it is and will always be grateful for their thoughtfulness.

 

 

May/Jun
2018

I am a Beautiful Rochester Woman

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Written by Gina Dewink

IN THE SOLA SALON STUDIOS SHOPPES ON MAINE LOCATION IS A REMARKABLE WOMAN NAMED ACASIA WEGNER. SHE IS KNOWN LOCALLY FOR HER ARTISTIC AND FRIENDLY NATURE AND FOR THRIVING AGAINST HEALTH ODDS. 

STYLIST GETS A MAKEOVER

Wegner’s clients are what make the salon so special. Wegner exclaims, “We talk about our families and lives…I look forward to seeing every single one of them!” One such client is Gayle Kall, who nominated Wegner for the I Am a Beautiful Rochester Woman makeover. Kall emphasizes Wegner is “a role model in so many ways.”

 

May/Jun
2018

Like Mothers, Like Daughters

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Written by Emily Watkins Photography by Dawn Sanborn Photography

ONE ROCHESTER FAMILY HAS BEEN GETTING TOGETHER WEEKLY ON FRIDAYS AS LONG AS AYVA AND MAYA FOGARTY AND EMMA AND ABBY HESS CAN REMEMBER. THESE FOUR GIRLS WHO RANGE IN AGE FROM 14 TO 22 HAVE THE PRIVILEGE OF SPENDING A LOT OF TIME WITH THEIR MOMS, TRACEY FOGARTY AND HOLLY HESS, THEIR GRANDMA, BONNIE STEVENSON, AND THEIR GREAT-GRANDMA, MARGE BLOCK, BECAUSE IT IS A FAMILY PRIORITY TO SPEND FREQUENT QUALITY TIME TOGETHER.

POSITIVELY FAMILY & FRIENDS

They all share that a positive attitude has been modeled by both Marge and Bonnie. “We’re all blessed with Grandma’s demeanor, which is accepting and loving,” says Holly. Tracey adds, “We always look forward to getting together.”

 

May/Jun
2018

Simply Stylish: Look Great, Spend Less

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Written by Samantha Erickson

Are you ready to hit the “refresh” button?

IF YOU’VE BEEN FEELING LESS THAN INSPIRED BY YOUR WARDROBE LATELY, JILL SWANSON HAS JUST WHAT YOU NEED TO LOOK LIKE A MILLION BUCKS WITHOUT SPENDING IT. AS AN IMAGE COACH, CLOTHING STYLIST, MOTIVATIONAL SPEAKER AND AUTHOR, SWANSON HAS BEEN HELPING WOMEN AND MEN IN ROCHESTER AND BEYOND FEEL EMPOWERED THROUGH THEIR PERSONAL STYLE AND WARDROBE CHOICES FOR 35 YEARS.

What keeps Jill so passionate? According to Swanson, it’s seeing her clients make positive changes outside that transform into positive changes inside. In addition to providing personal consultations, Swanson has served as keynote speaker and presenter for companies large and small regarding image awareness and team communication. Hormel Foods and IBM are just two high-profile names on a list of hundreds who have sought Jill out for inspiration and practical advice.

FABULOUS AND AFFORDABLE

Swanson knows a thing or two about how small changes can transform how people see themselves and are perceived by others. Her new book, “Simply Stylish: Look Great, Spend Less,” promises to deliver everything you ever wanted to know about looking your best. With eight no-nonsense and easy-to-connect-with chapters, you’ll soon be an expert on how to flatter your figure on even the smallest budget.

 

Mar/Apr
2018

Faye Wendland

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Written by Emily Watkins

Retiring from a 42-year career as a Nurse.

Faye Wendland has many mantras. One is “uncomfortable is a growth opportunity,” a concept she is leaning into these days. Wendland is retiring from a 42-year career as an RN with Mayo Clinic and deciding how to use her time and talents. 

AN EXCEPTIONAL WOMAN

Rochester Women magazine received a nomination from Wendland’s co-worker Heidi Seaberg, who says, “Faye is an exceptional woman. She has been instrumental in starting many groups and programs in our community that support people living with mental health disorders. She has volunteered thousands of hours over the years, sharing her gifts freely and happily.” 

 

Jan/Feb
2018

I Am A Beautiful Rochester Woman: CaSandra White

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Written by Emily Watkins

Mom, Entrepreneur and Fun-lover

The first thing you notice about CaSandra White is her gigantic smile and infectious laugh. She says that it’s important to have a sense of humor. “I think I’m funny, and I like people who also think I’m funny. I believe laughter really is the best medicine. I do something unbelievably silly every day, so I have to be able to laugh at myself.”

MAKEOVER

This was White’s first makeover, and she really enjoyed the personal attention. She says, “I was so honored to be recognized. You move through life doing your everyday thing; you never think about someone noticing or thinking you are a beautiful Rochester woman. It makes you feel proud of the work you do, and it motivates you to do more.”

She says it was a “wonderful experience. I just could not comprehend, and I had to keep asking myself, ‘I’m doing what today?’ I was ready to get my Fergie on after the photoshoot.”

 

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