Female Entrepreneurs spotlight

Collider is passionate about sharing the stories of local business owners and is excited to partner with Rochester Women Magazine to highlight female entrepreneurs through this column. To read more about these women and their businesses, go to collider.mn/our-stories.

Cassie West 

Cassie West Events

Through her wedding event planning, coordinating and design business, Cassie West Events, Cassie delights in taking clients’ visions and ideas for their special day and putting them together in a way that is bigger and better than they could have imagined. Cassie has found being a part of the event vendor community in Rochester to be a rewarding experience and says, “I’m there throughout the planning process and day of the event to make vendors’ jobs easier and help create a seamless, beautiful day for our clients.”

Jes Peterson 


Jes Peterson always knew that she wanted to own her own business and in the summer of 2022 was able to make her dream a reality when she purchased longtime local consignment shop Kismet. In the months since opening, Jes has found new tenants for portions of the space to activate and bring life to the area. “This space has its own heartbeat, and my heart is so full just being here,” Jes says. “I’m on cloud nine while working here. I love stuff, moving stuff, tinkering around with stuff; it feeds my brain and my soul.”

Erica Ross 

Glamouross Goods

Erica Ross, librarian by day and polymer clay jewelry artist by night, has always loved crafting in her spare time and recalls her two grandmothers teaching her how to make things as a little girl. Erica predominantly sells her earrings out of Threshold Arts in Rochester, Refill Goods in Plainview and online. She also teaches classes on how to make earrings locally at Art Heads Emporium. “Sometimes it’s so funny for me to even consider this a real business or myself as an entrepreneur. In my mind I’m still just making my little crafts in my bedroom. It’s exciting that other people love the things that I make too.”

Alisha Arguello 

Refashion Consigned Furniture and Clothing

Alisha and her husband purchased the consignment clothing shop Refashion in June of 2020. Alisha loves seeing furniture and clothing getting a second life with new owners. She also takes on clientele looking to downsize and enjoys helping people who may be overwhelmed by their belongings. She offers in-home consultations and value estimates, as well as furniture pick-up and delivery. “I love being in this business because you see so many people come in with their stuff, totally unsure whether it’s worth anything or if anyone will buy it, and then seeing people come in and loving that couch or handbag that’s new and special to them. It’s really rewarding to see recycling in action and having this partnership with my husband.” ::

About Author

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Corrie is the director of communications at Collider, an assistant floral designer and an independent photographer. In her spare time she enjoys reading, running, hiking and time spent with her friends, husband and dog, Lou.

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