HerStory
In 1999, Jorrie Johnson (Hansen) was working as the director of marketing for a computer hardware, software and services company. There were many changes happening in that industry and challenges she faced working as an employee for a company she didn’t own. She had two young children at home and wanted to be more connected with her family.
She started looking for a business opportunity of her own. After researching the success of a women’s magazine in Duluth, Minnesota, the Women Today magazine (thewomantoday.com). She took the leap in January 2000 and left her regular full-time position to start Rochester Women magazine.
In the beginning Rochester Women was produced by a lean crew. The publisher herself handled accounting, sales and distribution of 15,000 copies of Rochester Women magazine. There was one editor who took most of the photos needed for editorial and ads, one graphic artist and a handful of freelance writers.
After a couple of years in business and success printing at Midwest Litho, Johnson (Hansen) partnered with Doug Solinger. Together they also started Coulee Region Women magazine in La Crosse, Wis.
In 2018, Jorrie Johnson regained sole ownership of Rochester Women magazine. In 2020, Jorrie sold the business to Emily Watkins.
Emily Worked to increase the magazine’s visibility and share the stories of the ever growing diversity of the women of Rochester. She led the organization through the Pandemic, overseeing the growth of RWM’s social media presence, enhancing the website to introduce web-only content and helping to build the Parenthood department. She also introduced regular issue release events, including two annual community events, Restore & Rejuvenate and Celebrate Women in Business.
In 2024, Emily sold the business to Tawonda Burks.
Tawonda Burks.
I am thrilled about this exciting new chapter in my personal and professional journey. As I step into the role of publisher for Rochester Women’s Magazine, I am filled with enthusiasm for the opportunities that lie ahead. Rochester Women’s Magazine has long been an example of quality content, excellent customer service, and unwavering dedication to the community, thanks to the incredible foundation built by Emily.
As I transition into this new phase, I want to assure both our print and online readers that the standards you have come to expect will not only be maintained but will flourish. My commitment to delivering high-quality content, fostering a strong connection with our community, and providing exceptional customer service is at the forefront of my vision for Rochester Women’s Magazine.
In the coming months, you can look forward to engaging articles that resonate with your interests, stories that celebrate the incredible women of Rochester and surrounding communities, and features that highlight the vibrant culture and spirit of our community. I am excited to connect with each of you, to hear your stories, and to share the narratives that matter most to you.
This magazine is not just about reporting; it’s about creating a platform for voices to be heard, for stories to be told, and for connections to be made. I am committed to continuing Emily’s legacy of excellence while bringing fresh perspectives and new ideas to our beloved publication.
Thank you for your continued support, and I look forward to this exciting journey together.
Because of the COVID-19 pandemic, the magazine had a different printing schedule in 2020, skipping the May/June issue and printing an August issue instead of a July/August issue.
The magazine is produced by a team of independent contractors.
Rochester Women Magazine publishes six print issues per year (every other month), with digital issues available in the alternate months—bringing readers 12 issues annually in print and online.