Three Inspiring Women-Owned Businesses in Southeastern Minnesota

1. Whimsy’s by Krista – Red Wing, MN

Owner: Krista Burkel

Location: 325 Main Street, Suite 1, Red Wing, MN 55066

Website: https://www.whimsyscloset.com/ Phone: (651) 385-8275

Whimsy’s by Krista is a charming boutique offering a curated selection of women’s clothing, unique gifts, and distinctive jewelry. Krista took over the store in April 2024, continuing its legacy of providing eclectic fashion choices in downtown Red Wing. The shop is known for its personalized service and a collection that includes European designer pieces, scarves, and fun accessories.

2. Busy Baby – Oronoco, MN

Owners: Beth (Fynbo) Benike and Eric Fynbo

Location: Oronoco, MN

Website: https://www.busybabymat.com/

 

 

 

Busy Baby is a woman- and veteran-owned company founded by Beth Benike in 2017. The business specializes in innovative baby products, including their signature silicone placemat with tethers to keep toys and utensils within reach. Beth was honored as Minnesota’s Small Business Person of the Year in 2025 by the U.S. Small Business Administration. Her products are now available in major retailers like Walmart and Target.

3. Rosemary & Lavender Bakery – Rochester, MN

Owner: Elisabeth Johnson

Location: Home-based bakery in Rochester, MN (products available at local farmers’ markets)

Website: https://rosemaryandlavenderbakery.com/about.html

Contact: rosemaryandlavenderbakery@gmail.com

 

 

Rosemary & Lavender Bakery is a small artisan cottage bakery run by Elisabeth Johnson from her home. She uses local, organic ingredients to create breads, pastries, and other baked goods inspired by her heritage and travels. Her products are sold at the Rochester Farmers Market and emphasize slow food values and community connection.

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