Collider is passionate about sharing the stories of local business owners and is excited to partner with Rochester Women Magazine to highlight female entrepreneurs through this column. To read more about these women and their businesses, go to collider.mn/our-stories.
Tiffany Alexandria
CHOOCHOO-ca-CHEW
Tiffany Alexandria has been known to wear a wide variety of hats with her work, but each has one thing in common—a love of food. CHOOCHOO-ca-CHEW is an online education platform, blog, brand and Tiffany’s official business. She additionally created and operated The Night Market, has worked closely with new restaurants as a consultant and is a muralist, artist and photographer. Though her work is highly varied, it centers around a strong passion to expand knowledge of culture and bring people together through food. “The best part of my work is seeing the wow effect light up in people’s eyes as they experience food in a way that brings them back to a memory or creates a brand-new food experience that they’ll hold onto.”
Photo by Corrie Strommen
Alira Coffman
Wren Writing
Designed by Alira Coffman, Wren Writing offers a platform for authors that simplifies the prepublication process by integrating all necessary tools into a comprehensive solution. It combines essential writing tools, supports maintainable writing practices through data-driven insights and fosters a community-oriented, gamified approach to completing a novel. “Wren Writing is for authors, by authors. I am an author. And I found that tracking my writing sprints by hand was time consuming and hard to manage. I wanted something automated. Well, my day job for the past 10 years has been software engineering. So, I merged my two loves: authoring and engineering.”
Photo contributed by Izzy Waite
Izzy Waite
Izzy Waite Design
Izzy Waite, a branding and website design specialist, is passionate about working with small business owners to create bold brands that capture their unique drive and personality. Through her business, Izzy Waite Design, she provides full-service rebranding and website design which can be tailored to a variety of budgets and timelines. She thrives on stretching both her creative and analytical skills through her design work and feeds off the passion of the people that she works with. “It is so rare for people to genuinely love what they do, and it is so rewarding to then get to share that passion with the world through a brand and website design that truly reflects their drive and personality and has real results for their business.”
Photo contributed by Maggie Panetta
Maggie Panetta
Treedome and Pop’s Art Theater
Rochester native Maggie Panetta is a graphic designer, muralist, figure skating instructor and co-owner of two local businesses—Treedome, a records, art and vintage shop, and Pop’s Art Theater. A passion for art and music have been strong motivators for herself and her husband, Nate Nelson, as they built their lives and businesses around their shared interests. Maggie is the creative force behind both businesses, designing the look and feel as well as participating in day-to-day operations. “I really love being able to utilize my creative strengths and skills for our own businesses and events as well as see what used to be our freelance work and passion projects really turn into what our lives are centered around.”
